Is emerging media becoming the pinnacle of traditional and new media? All media was considered new at one point. So, what differentiates traditional media from emerging media – other than the fact that it is “emerging”? When is new media considered traditional media?
Over time, our resources continue to grow. These resources develop into technology that allow us to reach audiences in new ways. As described by The New Media Institute, “Most technologies described as “new media” are digital, often having characteristics of being manipulated, networkable, dense, compressible, and interactive.“
Interactivity is the common characteristic of all new and emerging media. Marketers, advertisers, PR professionals, companies, and other professionals and entities utilize new media to execute their plans. “New” or “Emerging” media can be composed of – but not limited to – social media, electronic ads or billboards, blogs, mobile technology, and so much more.
Emerging media is always “emerging” and changing. Its evolution is affecting the way we communicate with each other. Such media is included below:
I look forward to overviewing emerging media trends of the past, present and future! Let’s see what 2015 holds!